{"id":225,"date":"2020-05-12T06:35:37","date_gmt":"2020-05-12T06:35:37","guid":{"rendered":"https:\/\/mzumaeta.com\/?post_type=project&p=225"},"modified":"2020-05-12T06:35:37","modified_gmt":"2020-05-12T06:35:37","slug":"mcdonalds","status":"publish","type":"project","link":"https:\/\/magmacontentstudio.com\/?project=mcdonalds","title":{"rendered":""},"content":{"rendered":"

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Social Media<\/p>\n

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McDonald’s<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Case Study Text” _builder_version=”3.22″ custom_margin=”|||” custom_padding=”110px||30px|”][et_pb_row column_structure=”1_2,1_4,1_4″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”fade”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.3.3″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”22px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”flip” animation_intensity_flip=”20%”]<\/p>\n

Actualmente estoy encargado de las redes de McDonald\u2019s viendo temas de reportes, community management y creatividad digital. Manejando las tendencias y creando contenido atractivo y moderno para posicionar a una de las marcas m\u00e1s importantes del mundo en nuestro pa\u00eds. <\/p>\n

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Details<\/h4>\n

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Categories<\/h4>\n

Web Design
Branding<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ background_color=”#fcd21d” custom_padding=”110px|0px|110px|0px”][et_pb_row column_structure=”1_2,1_2″ admin_label=”Quote” _builder_version=”4.3.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”4.3.3″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”3.27.4″ text_font=”||||||||” text_text_color=”#353740″ text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%”]<\/p>\n

D\u00eda de las papas fritas<\/strong><\/span><\/h1>\n

Para el d\u00eda de las papas fritas se plante\u00f3 dos contenidos para distintas redes en la que ambas lograron tener una excelente performance. A pesar de que el formato 3d no permit\u00eda la inversi\u00f3n de pauta, logr\u00f3 tener una muy buena participaci\u00f3n por nuestra comunidad<\/span><\/h2>\n

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Pride Day<\/strong><\/span><\/h1>\n

Nuestro post del Pride fue el post con mejor nivel de interacciones del ciclo. Logramos tener un muy buen engagement incluso con la diferencia de pensamientos de cada usuario. El post cont\u00f3 con una mayor\u00eda de 85% de comentarios positivos y neutros de los usuarios felices por la postura de nuestra marca. Creamos no solo un contenido sino varios micro videos en conjunto que sea parte de uno mismo y asi \u201cVetir\u201d el perfil de Instagram.<\/span><\/h2>\n

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Lion King<\/strong><\/pre>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.3.3″][et_pb_image src=”http:\/\/mzumaeta.com\/wp-content\/uploads\/2020\/05\/Sindrome-de-Down_-McDonald-s.png” _builder_version=”4.3.3″][\/et_pb_image][et_pb_text _builder_version=”4.3.3″]<\/p>\n
D\u00eda del S\u00edndrome de Down
<\/strong><\/pre>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.3.3″][et_pb_image src=”http:\/\/mzumaeta.com\/wp-content\/uploads\/2020\/05\/5-1.png” _builder_version=”4.3.3″][\/et_pb_image][et_pb_text _builder_version=”4.3.3″]<\/p>\n
Partido Per\u00fa
<\/strong><\/pre>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.3.3″ animation_style=”fade”][et_pb_column type=”1_3″ _builder_version=”4.3.3″][et_pb_image src=”http:\/\/mzumaeta.com\/wp-content\/uploads\/2020\/05\/7-1.png” _builder_version=”4.3.3″][\/et_pb_image][et_pb_text _builder_version=”4.3.3″]<\/p>\n
Estreno la Casa de Papel<\/b><\/pre>\n
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Estreno Game of Thrones<\/strong><\/pre>\n
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Inti Raymi
\n<\/strong><\/pre>\n
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Manejo de Crisis<\/strong><\/span><\/h1>\n
En McDonald\u2019s se experimentaban varias crisis que tuve que controlar y manejar. Entre incendios, clausuras, da\u00f1os, entre otros. Pero una lamentable situaci\u00f3n en particular gener\u00f3 gran revuelo en los medios, tanto nacionales como internaciones, llegando incluso a ser un tema que lleg\u00f3 hasta congresistas y ministros abriendo debate a los derechos laborales de los j\u00f3venes en nuestro pa\u00eds, que adem\u00e1s incit\u00f3 y convoc\u00f3 a movilizaciones . Esta crisis estuvo en movimiento por varios d\u00edas colocando a McDonald\u2019s como trending topic en twitter por una semana entera. Para manejar esta crisis se crearon reportes a tiempo real y monitoreo de cada uno de los medios por querys y manualmente en cualquier tema de conversaci\u00f3n que involucre a la marca.<\/span><\/h2>\n
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Agencia:<\/strong> Digitas \/ Publicis Group<\/p>\n
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Social MediaMcDonald’sActualmente estoy encargado de las redes de McDonald\u2019s viendo temas de reportes, community management y creatividad digital. Manejando las tendencias y creando contenido atractivo y moderno para posicionar a una de las marcas m\u00e1s importantes del mundo en nuestro pa\u00eds. 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